NFL Brand Campaign
The NFL on Paramount +
Brand Campaign
The NFL campaign on Paramount+ was built around a bold, copy-driven concept developed by Known, featuring 70+ contextual headlines tailored to different markets.
The challenge was translating this idea into a cohesive typographic system that could scale across formats, cities, and placements.
Role: Design, Animation
Design Director: Felipe Cerdan
Motion Director: Carlos Molina
Motion: Chris Peregom, Zach Haugen
Original Concept: Known
Typography & Key Art
I created the core typographic layouts, refining the system through extensive iteration to ensure clarity, balance, and consistency. This included designing the final key art across multiple formats with careful attention to hierarchy, spacing, and typographic rhythm.
System & Templates
Once the system was established, I translated it into production-ready assets:
built master key art
created After Effects templates for animation and versioning
These templates were used by the broader team to generate campaign assets across multiple cities and placements.
