I led the CBS Sports brand design team in creating a public service campaign for Mental Health Awareness Month. Partnering with former NFL player and commentator Aaron Taylor, we endeavored to share his story in a way that felt authentic and inviting.  Our goal was to destigmatize mental and emotional struggle and encourage seeking support. 

We chose to depict Aaron’s story in an abstract paper world and through stop motion, creating a look that was visceral and real.  The layered textures of paper represented the beauty and vulnerability of mental health itself, while the stop motion captured the uniqueness of the individual.

Deliverables included ID’s, affiliate toolkits, digital, social, and DOOH

Role: Art Direction, Design
Motion Director: Carlos Molina
Illustration: Jason Dooley, Jessica Sciulli, James Linehan, Carlos Molina
Motion: Jason Dooley, James Linehan, Carlos Molina
3D: Zach Haugen
Edit: Fabien Leon