The NFL on CBS
CBS has broadcast the NFL for over 50 years, making The NFL on CBS one of television's most enduring brands. Our objective was to honor that legacy in a way that was visually current and relevant to NFL fans.
The artwork would have multiple touch points across two destinations, so in order to keep things unified we created a streamlined set of key art and typography layouts that could accommodate all the varied use cases.
The season averaged 25.8 million viewers at the 4:25 p.m. ET timeslot making the NFL on CBS the No. 1 program in all of television
Role: Art Direction
Design Director: Felipe Cerdan
Motion Director: Carlos Molina
Motion: Zach Haugen, Chris Peregom
Responsibilities
Led visual concept development and overall look development.
Created mood boards and layout sketches establishing composition, texture and tone.
Collaborated with animators to guide visual rhythm and pacing.
Designed and refined schedule key art typography. Designed various AV and digital elements.
Schedule
I designed a schedule that was clear, easy to customize, and worked across AV, digital and display.
